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Should You Advertise on

We have been seeing a lot of questions from small business owners about advertising on YouTube and how beneficial it could be. Is it smart to advertise your business on YouTube?

Advertising on YouTube would reach a large market audience. However, I have read that it is harder for professional businesses to promote using this broad of a medium, meaning I wouldn't rely on just YouTube to share your video. There is so much opportunity out there when it comes to online video marketing and not to mention it being much friendlier on budgets. It's crazy there aren't many small business owners taking advantage of this new marketing trend. The popularity of video will only get bigger, as well as video search.

There are new options for businesses to advertise on YouTube. Advertiser's now can:

  1.  Create their own Brand Channel
  2.  Sponsor a Brand Channel
  3.  Use Participatory Video Ads

For more information about how businesses can advertise on YouTube other than just posting a video, read the article, "How to Advertise on YouTube" at Random Culture.

There are many other video sharing sites businesses could post their video on, not to mention "How to" video sites are becoming more and more popular. Even the search term "How to" and "How to Videos" is a widely used keyword searched by many on the search engines. Girl Shop Spot is one perfect medium to post a video for your business. Although posting to all video sharing sites with the same video may be a little redundant, post to as many you feel are relevant to your business and the video community found on that given site.

Whatever you do just remember to make your video marketing piece useful and to the point. Some of the most successful videos or should I say mostly viewed are less than one minute long. Have fun, be creative, and do your research. Look into similar types of videos you wish to create and compare the most viewed with those that haven't been so lucky. What makes them more intriguing, unique, and informative? For more helpful tips you can visit the article, "Video SEO Can Give Small Businesses An Edge," by Glenn Pingul on Search Engine Land.

Why Video Marketing?

	Video is BIG and growing even BIGGER. Video search continues to grow at a rapid pace.
	An estimated 73% of U.S. Internet users view online videos.
	You can stay ahead of the game and your competition.
	Videos stimulate the senses and can engage your audience on another level.
	Videos create more traffic, increases the length of visits, and overall converts a browser into a buyer.

Where can You Post a Video?

Below please find a list of helpful video solutions and sharing sites, including "How to" video posting sites if you plan on creating a "How to" video for your customers. A few of these sites will even help you edit and market your video.

	Girl Shop Spot Resource for Modern Women
	MetaCafe Best Videos & Funny Movies
	Viddler Record, Upload, Share
	Vimeo Video Sharing for You
	ZippyVideos Free Video Hosting, Uploading and Sharing
	Eyespot Personlize You Video...Mix, Host Share
	TurnHere Video Strategy Development & Production
	Dailymotion Share Your Videos
	Jumpcut Be Good to Your Video
	TubeMogul Free Video Distribution with Tracking
	Fliqz Instant Video, Custom Video Solutions
	OurMedia Channels of Creativity
	vSocial We Power the Most Success Promotions
	GoogleVideo It is what It is...Google
	Revver Video Sharing Network
	VideoEgg Video Advertsing. Easy
	VideoJug Life Explained. On Film.
	Helpfulvideo Share Your Knowledge & Skills
	5min Find the Best How to, Instructional and DIY Videos
	ExpertVillage.com How to Videos, Free Video Clips
	eHow.com How to Videos
	Howcast Cool How to Videos and Guides

Post Your Video on GSS!

To post a video, simply submit this form and customer service will contact you shortly. Meanwhile, begin creating your Shop Spot to advertise your products or services to thousands of customers!

Video Marketing to Advertise Women's Designs, Services, and Fashion Trends

First Step: Create a Shop Spot ad on GirlShopSpot.com (GSS).

Second Step: Fill out the form below and submit.

* Required

Name	*
E-mail Address	*
Phone	*
GirlShopSpot User Name (if you have one)
Questions/Comments

Send

Get Great Footage for Self-Filmed Video! Already have a video? Contact us about uploading your video to your Shop Spot.

	Write a story board with details of what you want to capture for each scene.
	Set the stage. Make the scenes tell the story of how great their purchases or visit will be.
	Make sure the rooms are well lit. Film sequences to ensure that you capture the shot that will blow customers away.
	Be sure to pad each scene with a little extra footage at the beginning and end to ensure a smooth transition.
	Keep your camera steady while filming. Use an automatic stabilizer, place the camera on a solid surface, or use a tripod if you feel unsure of unwanted movement.
	Keep video camera running through mistakes. Just start over again while camera is still running for clarity.
	Try using zoom once or twice to capture a nice focal point of your shop or products before filming. Make sure to pan great shots also.
	If you are filming yourself to represent your business, make sure the room is very well lit and you speak up so your voice can be heard on audio. Make sure to write a script and practice before filming.
	Capture the atmosphere around your business for added local flavor if it applies to the overall appeal.

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How to Advertise a Video for Small Business Success