How does Pay-Per-InteractionTM work?
The process is pretty straightforward and begins tracking and measuring as soon as someone clicks on to your Shop Spot. Right away that initial click is recorded, but does not cost. Then shop owners can further engage shoppers through multiple additional touch points all of which are recorded for future analytics.
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Images: Records clicks to enlarge and view short description (up to 27). |
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Must Haves: Records what 18 Must Haves have been clicked. |
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E-mail Owner: Records how often someone clicks "e-mail owner." |
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E-mail Friend: Records how often someone clicks "send to friend." |
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Link to Website: Records how often someone clicks on your website. |
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Video: Records how often someone clicks to view your video. |
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Bio: Records how many reads. |
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Reviews: Records how many reads. |
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Sales Coupons: Automated for deep discounts, seasonal sales, close out items & special GSS sales. Clicks to view are recorded. |
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Specials Coupons: Promote and measure a customer rewards program, special discounts, and more. Clicks to view are recorded. |
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Shop Talk: Blog or Q&A section you can develop for your Shop Spot. Anyone can initiate Q&A with Shop Spot Owners with a topic of their choice as well. Records Shop Talk reads and which topics. |
How's this all recorded?
What you will receive are daily and monthly snapshots of each specific interaction category along with the total number of interactions. These results that can be further dissected by the images, Must Haves, and Sale and Specials Coupons, with a detailed summary of how many interactions per each item.
The date, time and IP address is recorded with details on where they found your Shop Spot page from, whether it be Google, Live, Yahoo, another GSS Shop Spot under Favorite Spots, GSS search, GSS home page, or your featured ad.
Through GSS you know you've made an impression from your ad. But what’s even better is that you can measure specifically what they are interacting with, and from where they are coming to find you. Not only do you streamline lead generation, your Shop Spot literally becomes an online marketing laboratory. You get to test and retest promotions, experiment with your product or service mix, and refine your communications with prospects and customers.
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