Niche Marketing
Ladies, We're On Our Way Up! |
Posted: Tuesday, October 9, 2007 9:05 AM CST
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In the past three decades, men's median income has barely budged -- up just 0.6% -- while women's has soared 63%. Some 30% of working women outearn their husbands, notes Martha Barletta, author of Marketing to Women: How to Understand, Reach and Increase Your Share of
the World's Largest Market Segment.
And shopping, most women love to shop. While this may not sound like big news, how about this, "according to the Federal Reserve, women control more than 51 percent of private wealth in the United States, make 53 percent of investment decisions and control 80 percent of household spending." ("For Women, Shopping's Not Just About Filling the Closet," DailySentinal.com, May 23, 2006).
Statistics also show that women shop online, do their research online. A new poll conducted by the Consumer Reports National Research Center for ShopSmart magazine, finds that nearly all (96%) of American women who have shopped online in the past 12 months have purchased at least one product over the Web. Most online shoppers (57%) do both their product research and shopping online while a sizeable proportion do their research online and then go to a store to buy (31%).
Women's decision-making authority has grown in part because more households are headed by women -- 27% at last count, a fourfold increase since 1950. Their buying power has grown, too. And 75% of women with the title of vice-president or higher at Fortune 500 companies outearn their husbands, bringing home on average 68% of household income, according to Barletta.
Working women ages of 24-54 -- of whom the U.S. has some 55 million -- have emerged as a potent force in the marketplace, changing the way companies design, position, and sell their products...Women earn less money than their counterparts -- 78 cents for every dollar a man gets. But they make more than 80% of buying decisions in all homes. And women shop differently from the way men do: Females research more extensively.
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Go Where There's An Audience...The Right Audience. |
Posted: Monday, August 7, 2007 10:48 AM CST
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 Go where there's an audience...the right audience. Traditional marketing is no longer as effective as it once was. That's because there really isn't an audience. Is there anyone that has the time to listen, watch, or read anything they didn't choose to on their own?
Can you remember the last print ad you've seen? Recall the company in the ad? These days, people choose what they watch, listen, and read wisely. So, go where your customers are seeking you. Find what's working today.
Niche Marketing - 71% of the population are online but only 30% are finding what they're looking for. A large percentage of these people are women seeking information on products and services. Niche marketing is a marketing segmentation strategy
in which a company focuses on serving one segment of the market. A niche is a small distinguishable segment that can be uniquely served.
If your customer's attention is mostly drawn online, then why not advertise where they are searching for you? If women are a large part of your target audience, then why not advertise on a site specifically designed for today's modern women?
Local Search Advertising - Have you ever entered a destination in a search and retrieved nothing relevant to what you were searching for? That's because the concept of "local advertising" has found its way in some aspects of the web, but hasn't fully been utilized by many companies who it could benefit greatly.
Local searches are becoming one of the most common searched phrases on the web today. Local Advertising by definition is any advertising placed by a company, organization, or individual operating in a limited geographical area such as a city or within a state. In the next 3-5 years online local advertising will be the most resourceful, lead generated advertisements purchased online by small businesses.
If local searches are becoming one of the most common searched phrases, why not advertise with specialized local search sites?
If you advertise on a site that combines both a local and category search mechanism within a niche specific site, you will receive more qualified and relevant leads. Many women like to shop and find what they are looking for on the web before making buying decisions, scheduling services, or visiting the nearest shop. Too many times, they can't find where to go, information on what they've heard of, and it takes too
long to investigate where they can find such information. Shopping is second nature for many women, and GirlShopSpot.com was created to make online shopping a more natural and enjoyable experience.
It's a user friendly site that was developed with the customer in mind, getting them what they need, who they need, and where they need to go in one convenient spot.
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