GSS News


Measure Your Ad Performance!

Author: Christine Van Buskirk, GSS

We are the first company to offer advertisers a new method of measuring activity from advertising. And the best part is, you only pay when shoppers show interest in your ad by interacting with your page. We believe that there is a real need for a more comprehensive internet advertising pay structure. In the current economic times, companies are looking for ways to cut costs, but still remain competitive. The Pay-Per-Interaction (PPI) model, allows companies to do both. And, Girl Shop Spot is here to bring it to you.

How it Works

What you will receive are daily and monthly snapshots of each specific interaction category along with the total number of interactions. These results that can be further dissected by the images, Must Haves, and Sale and Specials Coupons, with a detailed summary of how many interactions per each item.

The date, time and IP address is recorded with details on where they found your Shop Spot page from, whether it be Google, Live, Yahoo, another GSS Shop Spot under Favorite Spots, GSS search, GSS home page, your Featured Ad, or GSS Great Sales results page.

Through GSS you know you've made an impression from your ad. But what’s even better is that you can measure specifically what they are interacting with, and from where they are coming to find you. Not only do you streamline lead generation, your Shop Spot literally becomes an online marketing laboratory. You get to test and retest promotions, experiment with your product or service mix, and refine your communications with prospects and customers.

How is Pay-Per-InteractionTM (PPI) different from other forms?

On GSS, the seller has the opportunity to create an interactive ad that is full of images and content in order to measure what's working, what people are interested in, and what they click on to learn more. Why wouldn't they? The more things you offer your customers to interact with in an online ad, the more qualified your leads become, which in turn lowers the bounce rate of that ad that you would typically pay for in Pay-Per-Click advertising. You may be thinking how? Before potential customers contact you, click to your site or must haves, they have already learned about your business and what you're selling. These leads have already been pre-qualified and that's something you want to pay for.

Pay-Per-Click advertising is short text ads, typically found on very large search engines. There are other advertising sites that may offer an image and short decsription with the Cost-Per-Click model. These ads can produce a click but often times create high bounce rates. This overall makes you pay more for your leads, it's not measurable other than the traffic and you are paying for the initial click to you.


Introducing Shop Talk - GSS's Newest Feature
Use Shop Talk to Talk Shop

Author: Christine Van Buskirk, GSS

Girl Shop Spot is always introducing new and exciting ways to market your business while providing smoother communications between buyer and seller. Now shoppers and business owners can ask questions, make comments, and get answers from other shoppers and the Shop Spot owners through the Shop Talk function on each individual Shop Spot page!

How it Works

On every Shop Spot page there will be a Shop Talk link in the contact us section and at the bottom of the page. Click on the link to start creating and click post when finished. All Shop Spot owners will be notified when a post has been made to their Shop Spot and can manage their Shop Talk by choosing which threads they would like shown.

How is Shop Talk Different?

Shop Talk is much different than your typical comments function found on other social communities and shopping sites. With Shop Talk you can manage and use as you see fit. You can actually:

  Use it as a forum or micro-blog on your Shop Spot page (see definition of micro-blog below).
  Create new topics, blog about your business, use to share exciting news and ideas, or for just about anything.
  Use as a teaser for your blog or as a primary micro-blog.
  Use as a forum to start a discussion.
  Stay connected by adding topics, asking and answering questions. Join in on other Shop Talks.

But the fun doesn't end there. To bring Shop Talk full circle, shoppers will also be able to:

   Initiate or choose topics, ask questions, and reply within the community.

And, there's still more:

   Why not manage your Shop Talk's discussion threads. You get to decide which Shop Talk topic threads you want to showcase on your Shop Spot.

   Anyone who contributes to a specific thread of your micro-blog or forum topic will receive instant messaging that a new post has been made from that thread, so Shop Talk gives you a hand-free way to keep conversations rolling.

So share, listen, learn, and prosper through GSS Shop Talk.

Micro-Blog Definition -

"Micro-blogging is a form of blogging that allows users to write brief text updates (usually less than 200 characters) and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user. These messages can be submitted by a variety of means, including text messaging, instant messaging, email, MP3 or the web. The popular social networking websites Facebook and MySpace also have a micro-blogging feature, called Status Update." From Wikipedia, the free encyclopedia

First Class Marketing

GSS is introducing a series of fresh, creative, and superior technology bringing you what you deserve...first class marketing and continued success. We have so much planned for you, so stay tuned as we continue to bring the very best in internet marketing.


Like to Try a New Path? Girl Shop Spot is Hiring!

Author: Christine Van Buskirk, GSS

For those of you who are looking for a fun, work from home position with Girl Shop Spot, this is your opportunity. We are looking for fun, motivated, and goal driven people to fill our Web Marketing Sales Team. We need people who really believe in GirlShopSpot.com and its mission to help the small business owner increase their sales and exposure through creative web marketing. We need our reps to be our words of expression on how vital it is to promote the small business through online media, such as GSS.

If you've already read most of GirlShopSpot.com, really liked what you read and saw, and love talking with and meeting new people, then this job is for you. Check out the site to see if we're right and contact us today! You just may be the perfect fit for GirlShopSpot.com.

For more information please contact:
christine@girlshopspot.com


Introducing GirlShopSpot.com's Newest Features.

Author: Christine Van Buskirk, GSS

Hello everyone! GirlShopSpot.com would like to thank you all again for advertising with us. We have some really unique features that will be launched in the upcoming weeks that we know you'll be excited about. Our latest feature we just released encourages cross selling through our Commerce by Community's Favorite Spots selected by you. They will be featured under Favorite Spots on your Shop Spot page. To set-up your Favorite Spots, just sign-in and click the link "Favorite Spots," type the Shop Spot numbers you select to refer and click save. You may also list any other Shop Spots you have in this location to link directly to the other.

You may also use this method for referring your Community's products or services under your Must Haves. If there are Must Haves that you haven't used, why not use them to refer your favorite Must Haves/Products/Services from another Spot. Then simply use the direct link to either that specific Shop Spot page or to buy that product or service.

Stay tuned for news on more great features and successful marketing tips. Thank you and have a great week!


We're Just As Excited That It's Begun!

Author: Christine Van Buskirk, GSS

We are just as excited that Girl Shop Spot has begun and thought we'd fill you in on how it got started. He's a little bit on who I am and how GSS found us.

Talk about a shop-a-holic. I would buy, order, and schedule anything and everything from a dedicated small business owner if I could. I can't help but enjoy supporting the small business owner and seeing people become successful. I do get broke at times doing this, so I thought there must be another way to help, along with my shopping habits. I thought, if I could help these small business owners connect with one another to improve networking and sales, while providing a great way to market their business online to customers, we would all be in a better place.

I've always enjoyed supporting small businesses and helping friends and family of mine market their business online. With my husband Jim, developing software for corporations and me designing web sites and consulting entrepreneurs and small businesses on how to market their products and services online, I felt it my calling was to reach and support on a larger scale. In the mean time, we also wanted to improve how small businesses catered to woman are found on the Internet. There has been so many times where I've wanted to find contact information easily for a number of things, and I thought, I can't be the only one. There has to be millions of woman out there, like me, who can't find what they're looking for easily and quickly, whether their searching online or off.

GirlShopSpot.com's idea came to us very easily or should I should say, GSS found us. And, here we are a few weeks in and getting our name out there. We are just as excited to be here with our advertisers and are looking forward to seeing our online community experience great success!



 
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